Statistic analysis in market research Training Course

Primary tabs

Course CodeCourse Code

samr

Duration Duration

28 hours (usually 4 days including breaks)

Requirements Requirements

Interest in the subject of market research, good knowledge of SPSS and statistics indicated completion of training "Statistics with SPSS Predictive Analytics SoftWare"

Overview Overview

Goal: Improving consumer behavior researcher workshop products and services

Addressees  The researchers, market analysts, managers and employees of marketing departments, sales departments primarily pharmaceutical and FMCG, students of socio-economic and everyone interested in market research

Course OutlineCourse Outline

Module 1 Quantitative research

  • Pre-treatment results
    • check the accuracy of the database
    • control of missing data
    • weighting observations
  • Statistical models
    • multiple regression
    • conjoint analysis
    • classification trees
  • Automate procedures in tracking studies
  • Analysis of data from a marketing experiment
  • The report and draw conclusions

Module 2 Qualitative Research

  • The transformation of qualitative data into a quantitative
  • Statistical models for qualitative data

Bookings, Prices and EnquiriesBookings, Prices and Enquiries

Guaranteed to run even with a single delegate!
Remote Instructor-led (Private)
 
Remote Instructor-led (Private)
  • No logistic costs. Less preparation time.
  • Both the delegates and the trainer will have access to the visual classroom (which is set up in our server) by accessing a web-link during the training.
  • The whole training will be conducted in such visual classroom. Trainer can correct and guide the delegates on the spot via hands-on practice.
  • If you're interested in the remote training method, we can run a demo on how our remote training works with you.
Client Premise (Private)
 
Client Premise (Private)
  • Training venue is chosen and organized by clients, to save cost and time.
  • Participants are from one organization only. No external participants are allowed.
  • Course outlines usually can be customised per clients' requests and needs.
NobleProg Classroom (Private)
 
NobleProg Classroom (Private)
  • Training venue is provided by NobleProg.
  • Participants are from one organization only. No external participants are allowed.
  • Course outlines usually can be customised per clients' requests and needs.
Public Classroom
 
Public Classroom
  • Training venue is organized by NobleProg.
  • Participants enroll the training separately, from multiple organizations/parties.
  • Topics in course outlines usually cannot be customised.
  • Training can only be organized with sufficient delegates enrolled.

Related Categories

Related Courses

Course Discounts Newsletter

We respect the privacy of your email address. We will not pass on or sell your address to others.
You can always change your preferences or unsubscribe completely.

Some of our clients